Indianizing SEO – How Indians search the net ?
SEO for Indians
How Indians search in Google and Yahoo?
Do Indians search the web differently? Is there a marked difference between keywords in India and outside India? I can hear you say Dont kid. But first some statistics.
Indians are predominantly right brained meaning they do not go for single word searches must. Unlike in western countries where they tend to do a lot of one word searches, Indians do a lot of phrase searching. Infact , a research study on google searches and yahoo searches done in India shows that 74 % of the searches done in India are phrase searchings or multiple word searchings. Out of this , algorithm based searches like usage of + or symbols like , contribute to around 18 % which is quite huge.
So, whats the moral?
The Importance of getting into Google Places
It means, in India, your keyword juice of single words dont work much. You’ve got to concentrate on how an Indian approaches a search. A German would just type the name of the restaurant and wait but an Indian would always mention the city too. It means , in India , first ensure you get into google places , if you have to rank up the order. Google Places helps outside India too but in India, where the emphasis to place is much more, you’ve got to be in Google Places.
Multiple keywords or keyword phrases
In India , you better use multiple keywords in your tags. use idly vada or idly vada breakfast is more likely to get you a conversion rather than just going for idly if you are a recipe maker. Cummins Diesel Engine would be a better bet in India. Cummins Diesel Engine Pune would be still better if you are aiming for conversion from a customer at Pune. So, In India, you tag your article with keyword phrases and not just keywords.
Use algorithm tags
Anticipate how an Indian would think. Think right brained. Use logic. Tag your articles using algorithms. Go for Idly + Chutney. Go for Diesel generators + Pune in your tagging . You are more likely to get an Indian vistor. Individual tagging like DG, Diesel, generators, Pune wouldnt get you there. Use algorithm based tagging.
Use of Google I am feeling Lucky
Usage of Google feature I am feeling Lucky is much less in India than in western countries. Thats something to go by. It says Indians would like precise searching rather than ambiguous scrambles in the search box.